Who are the biggest competitors of Amazon company?

Who are the biggest competitors of Amazon company?

December 9, 2021 Off By Clare Louise

Online retailer Amazon, founded in 1994 by CEO and President Jeff Bezos outside of Seattle, Washington, is one of the world’s largest online retailers. At $232 billion in yearly net sales, Amazon is the largest online retailer in the world. Everyone who owns an e-commerce business must accept that they are competing with Amazon.

It doesn’t matter what industry you’re in or how big your company is. Amazon is your biggest competition if you’re selling tangible goods online. Even a pre-built tiny house is available for purchase on their marketplace. It doesn’t matter how huge Amazon is; the corporation still has a number of rivals. Netflix and Amazon Prime Video are two of the most popular video streaming services. Amazon’s virtual assistant Alexa competes with Google Home gadgets. Microsoft Azure and Google Cloud both compete with Amazon Web Services in the cloud computing industry. (AWS).

As far as technology is concerned, there are lots of successful B2B and B2C e-commerce businesses that are competing with Amazon.

Amazon’s Top Ecommerce Rivals

Who is Amazon vying with in the marketplace? You never know what you’ll find. Amazon has a lot of competition in the online retail industry, from small specialty websites to the world’s largest retailers.

Online stores

The e-commerce market is expanding at a breakneck speed. In fact, retail ecommerce sales worldwide are expected to reach $4.8 trillion by 2021. Wait for it to soak in. While Amazon is the most popular online retailer, it is only one of several.

This is power in numbers at its finest. A single one of such websites may not be able to completely take up Amazon’s market share. Amazon, on the other hand, is under attack from every online retailer.

Niche e-commerce shops

Online book sales were the company’s primary focus when it was founded in 1994. It isn’t that the organisation doesn’t have a distinct area of expertise. There’s nothing they don’t have for sale, as I’ve already stated.

However, there will always be people who favour niche businesses, brands, and makers over the big box retailers. Amazon is clearly an expert in their field. Nevertheless, they are unable to compete with smaller, more specialised businesses that specialise in a single field.

For example, beard oil, CBD for dogs and vegan cosmetics are examples of niche items. For items like these, consumers are more inclined to purchase them directly from an industry-specific firm. Amazon has biggest competetiors in this category.


Walmart is another worldwide corporation. This department store earns $514.41 billion in net sales each year from its customers. However, Walmart’s brick-and-mortar sales account for a major portion of the company’s revenue. Across 27 countries, Walmart has more than 11,000 brick-and-mortar shops.

With its physical locations and extensive online presence, Walmart is one of the world’s largest retail chains. Second in terms of ecommerce income to Amazon, Walmart is the most popular US internet retailer. Despite Amazon’s dominance in the online market, Walmart’s global reach and large client base make them a constant danger.

A 40% increase in year-over-year growth in Walmart’s online sales In the next years, you may expect even more Amazon business to be snatched away by this monster.


In spite of their efforts to keep up with Amazon, Amazon competitors are still lagging behind. There are a few online businesses that have tried to stop Amazon sales, but Amazon has so much potential that they couldn’t even get close.