Maximising ROI from Trade Shows: Choosing the Right Exhibition System

Choosing the right exhibition system goes a long way to helping you to maximise return on investment (ROI) when you head out to trade shows and exhibitions to market your company and to sell your products and services. These big events can be crucial in finding new clients and customers, showcasing what your company can do, and boosting brand awareness. It is a saturated market, though, so it’s important that you stand out, and this can be difficult when you’ve only got a few seconds to make a good first impression. Choosing the right exhibition furniture and displays for trade shows helps you to create an exhibition system that truly resonates with the target audience and maximises your ROI in the process.

What are the benefits of trade shows for businesses?

Trade shows and corporate event spaces provide businesses with a fantastic chance to market their brand. Events of this nature attract large numbers of attendees. An exhibition stand with your brand marketing visible across the site allows you to grab the attention of passers-by, drawing in a steady stream of people throughout the day. From there, your team can do its thing and sell your products or services directly.

Why is trade show return on investment important to your business?

The financial benefits of attending a trade show are potentially huge. It’s a chance to attract and sell to a large number of people in one day. The costs that go into a trade show, though, can add up quite quickly. From the exhibition system you choose to the cost for businesses to hold a space on site, to other marketing materials, you must maximise your ROI. This begins by understanding how to define ROI, and the different steps you can take to ensure you are doing everything in your power to make a trade show exhibition system work.

How to maximise ROI at a trade show

The following steps are some of the things that you can do to maximise your ROI at a trade show.

Choose the right trade show

The first thing to consider is the trade show you choose to attend. It doesn’t matter how well your stand is designed or how great your salesperson’s patter is, if you’re at the wrong trade show, you won’t get a good return on your investment. Look out for events that provide you with the best chance to connect with an audience that fits your brand and is more likely to become customers.

Have clear goals and targets

Before you consider the branding and marketing that you’ll require on the day, think about the targets you have for attending trade shows. Putting together a clear target list, such as a certain number of leads acquired, sales, or brand awareness metrics, will help with choosing the right exhibition system and marketing literature.

Choose the right exhibition system

When choosing your displays for trade shows, try to keep things simple, clean, and professional. Over-complicated stands or unnecessary clutter can be off-putting for passers-by. The best exhibition stands are simple to install, offer effective messaging and branding, and are eye-catching through visual appeal.

Personalise interactions and ask targeted questions

Look for interactive engagement techniques, product demonstrations, and utilise data to personalise interactions with attendees who approach your stand. Engaging live contests and games are an option, as are live presentations. When speaking with people, ask meaningful questions that give you answers you can analyse and leverage for future use.

Analyse and refine for future events

Take the information you have received during the trade shows and gather feedback from attendees. That way, you can look at their experience and preferences and use this to tweak your approach at future tradeshows. It can inform the type of displays you have in place and how you speak with attendees to have better results in future.

Working with experts in the field of displays for trade shows will help you in putting together the best exhibition system for your business needs. If you have trade shows and large corporate events coming up in your schedule, choosing the right exhibition furniture, lightbox exhibition stand, or modular exhibition system will help you to maximise your ROI. It’s a delicate balancing act to make a big impression at industry events without it costing you the earth to do so. The best suppliers of exhibition system options understand how to make your branding pop, to draw in the eye of passers-by, and the rest is then down to you to maximise ROI by selling your products and services.